The first case study of this new collaboration comes to life at the flagship store on Via Cusani 7, where Santambrogio shapes a space that reflects the roots and values of Officine Creative, engaging in a conversation with Milano’s urban identity and reinterpreting it with a contemporary lens.

The concept is rooted in a careful reading of the surrounding architecture. Subtle yet evocative references are made to Milanese landmarks such as Ca’ Brutta by Giovanni Muzio (1921), with its squared arches and portals; Stazione Centrale, echoed in the use of pink Baveno granite; and an anonymous building in Piazza Mirabello, whose flattened barrel balconies inspire the store’s interior forms — forms that also reflect the Officine Creative logo, where the initial "O" becomes a generative element of the design.